Our mission is to make innovative smartwatches in the market affordable for the masses. When you buy from a big tech company, you are not just paying for the product. You are paying the CEOs salary, their rent and a bunch of other cost.
Being a direct to consumer brand which sells only online, we spend very little on advertising while cutting out any middle-men cost like retailers which allows us to focus our budget entirely on manufacturing a high quality smartwatch.
This allow us to create high quality breakthrough smartwatches while selling at a reasonable price.